دانلود کتاب Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation

Name: Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation
Availability: InStock
Author: Tawfik Jelassi
ISBN: 3030489493,9783030489496

by Tawfik Jelassi, Francisco J. Martinez-López

عنوان فارسی: استراتژی های کسب و کار الکترونیکی: مفاهیم و موارد در ایجاد ارزش و دیجیتال در کسب و کار تحول
ناشر: Springer
سال: 2020
ویرایش: 4
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 840-793
شابک: 3030489493,9783030489496
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 17.51 مگابایت

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جزییات کتاب

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.