دانلود کتاب ‘Ad’apting to Markets: Repackaging Commercials in Indian Languages

Name: ‘Ad’apting to Markets: Repackaging Commercials in Indian Languages
Availability: InStock
Author: Sunitha Srinivas C
ISBN: 9351502406,9789351502401

by Sunitha Srinivas C

عنوان فارسی: ‘Ad’apting to Markets: بسته بندی مجدد تبلیغات به زبان های هندی
ناشر: SAGE Publications Pvt. Ltd
سال: 2015
ویرایش: First
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 228-229
شابک: 9351502406,9789351502401
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 6.09 مگابایت

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جزییات کتاب

This book looks at what goes into localization of advertisements in Indian languages. ‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.

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