دانلود کتاب The Beginning of the Thai Beer Industry ―The Establishment of the Boonrawd Brewery Co., Ltd―

This article examines the beginning of the Thai beer industry in
the early 1930’s. I mainly focus on Phraya Phiromphakdi, the founder
of the Boonrawd Brewery Co., Ltd., which Phiromphakdi established
in 1933.
There are several points to be examined in this article. Firstly, the
founder’s motivation is analyzed in terms of his entrepreneurship. It
is easy to imagine that starting the brewing industry was difficult in
Thailand in the 1930’s. There were various problems for the brewing
industry such as capital, technology, machinery, and raw materials.
Why did Phraya Phiromphakdi decide to enter into the brewing business?
Secondly, the alcohol market in Thailand during the 1920’s
and 1930’s is studied in order to reveal how Phraya Phiromphakdi exploited
a business opportunity. Until 1933, the beer market had been
dominated by imported beer. The demand for other products such
as wine, whisky, brandy, and samshu (Chinese wine) is also carefully
examined in this article to find out why the alcohol industry shifted
in the early 1930’s from other spirits to beer. Thirdly, the brewing
industry is a business licensed by the government so negotiations with
the government were important in terms of deciding a liquor tax. Besides
this tax, customs duties on raw materials and brewing machinery
affected Phraya Phiromphakdi’s business seriously, thus getting permission
with advantageous conditions was vital to him. Lastly, this
article compares early domestic beer production in the 1930’s to imported
beer volume to ascertain if the Boonrawd Brewery Company
succeed in competing with the imported beer market.