دانلود کتاب Research Methods For Business Students

Name: Research Methods For Business Students
Availability: InStock
Author: Mark N. K. Saunders
ISBN: 1292208783,9781292208787

by Mark N. K. Saunders, Philip Lewis, Adrian Thornhill

عنوان فارسی: روشهای تحقیق برای دانشجویان بازرگانی
ناشر: Pearson Education
سال: 2019
ویرایش: 8
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 866-867
شابک: 1292208783,9781292208787
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 50.80 مگابایت

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جزییات کتاب

This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research