دانلود کتاب Foundations of Marketing
by John Fahy and David Jobber
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عنوان فارسی: مبانی بازاریابی |
دانلود کتاب
جزییات کتاب
introduction to Marketing. Packed with examples and end-of-chapter case studies highlighting
the real world application of marketing concepts, this fully updated Fifth Edition features a
dedicated chapter on digital marketing, whilst the focus on customer value is retained
throughout the text.