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John McDonough Karen Egolf
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دانلود کتاب The Advertising Age Encyclopedia of Advertising
by John McDonough, Karen Egolf|
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عنوان فارسی: دائرlopالمعارف تبلیغات عصر تبلیغات |
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جزییات کتاب
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
کتاب های مرتبط
Concise Encyclopedia of Advertising
Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack, 2005 
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