دانلود کتاب Advertising: An Integrated Marketing Communication Perspective

Name: Advertising: An Integrated Marketing Communication Perspective
Availability: InStock
Author: Belch, George E.
ISBN: 1760422991,9781760422998

by Belch, George E., Belch, Michael A., Kerr, Gayle, Waller, David, Powell, Irene H.

عنوان فارسی: تبلیغات: چشم انداز ارتباط یکپارچه بازاریابی
ناشر: McGraw-Hill Connect
سال: 2020
ویرایش: 4
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 938
شابک: 1760422991,9781760422998
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 28.20 مگابایت

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جزییات کتاب

The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices. This new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A third new chapter on Integration and Synergy demonstrates how these tools can be brought together to form a measurable, customer-focused IMC plan.