دانلود کتاب Nonmarket Strategy in Japan: How Foreign Firms Lobby “Inside the Castle”
by Eric Romann
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عنوان فارسی: استراتژی غیر بازار در ژاپن: چگونه شرکت های خارجی لابی "در داخل قلعه" را لابی می کنند |
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جزییات کتاب
A significant feature of the country is the weight of collective action and the reluctance towards individual or direct lobbying as reflected in the perceptions and firms’ organization. The consequence for foreign firms is that they are often compelled to circumvent with soft strategies. This book will take the reader over 20 cases that display a striking multiformity and highlight conditions for success for foreign businesses in Japan and will be of interest to scholars as well as practitioners.