دانلود کتاب The Value of Luxury: An Emerging Perspective

Name: The Value of Luxury: An Emerging Perspective
Availability: InStock
Author: Beata Stępień
ISBN: 9783030512170

by Beata Stępień

عنوان فارسی: ارزش تجمل: دیدگاهی در حال ظهور
ناشر: Palgrave Macmillan
سال: 2020
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 431-452
شابک: 9783030512170
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 5.06 مگابایت

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جزییات کتاب

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

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