دانلود کتاب The Routledge Companion to Anthropology and Business (Routledge Companions in Business, Management and Marketing)
by Raza Mir (editor), Anne-Laure Fayard (editor)
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عنوان فارسی: همنشین Routledge به انسان شناسی و تجارت (اصحاب Routledge در تجارت ، مدیریت و بازاریابی) |
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جزییات کتاب
The volume hosts key scholars and experts within the fields of Organizational Anthropology, Organizational Ethnography, Organizational Studies and Qualitative Research.
The book provides a combination of methodological guidelines, exemplars and epistemological reflection. It includes methodological viewpoints, ethnographic journeys within organizations as well as beyond organizations, and individual reflections on challenges faced by organizational ethnographers.
This book is aimed at PhD, master and advanced undergraduate students and researchers across disciplines, especially those who are engaged with general management, organizational behaviour, strategy and anthropological/ethnographic issues.