دانلود کتاب Sweden's ICEHOTEL : Marketing adventure through Arctic ecotourism

Sweden’s ICEHOTEL : Marketing Adventure through Arctic Ecotourism

The ICEHOTEL® may hold a world record for attracting free publicity, with thousands of media reports around the globe describing Sweden's highly unusual hotel north of the Arctic Circle. In the bitter cold & darkness of lonely winter, starkly lit from above by the magical aurora borealis, ICEHOTEL offers charm & challenge to both an eager stream of adventurous global guests and also to those who design it afresh each year. It melts away to nothing every spring.

Located in a remote & inhospitable environment of extreme Arctic cold & winds, with no winter sunrise and dangerous surroundings, ICEHOTEL® nonetheless is now a celebrated magnet for tourists from around the world, a major influence on regional development and local employment, and a source of Swedish national pride. Operations are increasingly a four-season continuous discovery of nature’s grandness, and a showcase for man’s inspired response. Visitors are invited to work hard & play hard, in an exceptional place for camaraderie, comfort, good food & imagination.

ISBN 978-89-7182-275-3
Bruce Henry Lambert & Heena Jung
Sookmyung Hospitality Business School, Seoul, Korea