دانلود کتاب Navigating the New Normal: How New & Small Companies Can Succeed Despite Economic Uncertainty

The year 2020 will prove to be pivotal, a watershed year of monumental changes to the world of financial management and investing. * A pandemic approaching the one-year mark has the world hurtling into double-digit unemployment, negative GDP growth, with insolvent businesses and widespread poverty. * Central banks have intervened in far greater ways than at any time in history - beyond even the Great Depression - offering liquidity, grants, loans, and even buying speculative bonds to blunt what otherwise would have been the "moral hazard" of a wave of collapsed and insolvent businesses. * Akin to the 1930's, governments are becoming more nationalistic, authoritarian and isolationist. Tariffs and sanctions are the order of the day in a global economic contraction where each nation tries to dig out of its own economic crater. * In addition, debt has risen to record levels throughout every sector of society - national debt, corporate debt, and household debt. There is now so much debt that is seems unlikely the debt can ever be repaid. Given this new paradigm and backdrop, how has successful senior financial management and investing changed for executives and their firms? How do corporate executives navigate and minimize the risks of insolvency, bankruptcy, or business failure? Traditional guidelines and business advice - including much of what can be found in textbooks and taught at conferences and seminars no longer applies. Most of that information is unhelpful in the current economic environment, especially for owners of new and small companies that are among the most affected. This book, by a seasoned finance, accounting, and manufacturing operations executive/consultant small and new companies how they can succeed despite the current challenges. It will explain how they can rethink the critical 'block and tackle' business basics in light of the new economy. It will examine the necessary precursors and 'must have' elements for success in this new economy - to give us the best possible chance of optimizing critical risk variables in this brave new world.