دانلود کتاب Marketing Strategy: A Decision-Focused Approach

Name: Marketing Strategy: A Decision-Focused Approach
Availability: InStock
Author: Orville Walker
ISBN: 0078028949,9780078028946

by Orville Walker, John Mullins

عنوان فارسی: استراتژی بازاریابی: رویکردی متمرکز بر تصمیم گیری
ناشر: McGraw-Hill Education
سال: 2013
ویرایش: 8°
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 368-385
شابک: 0078028949,9780078028946
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 9.26 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.