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  • Dienstleistungsproduktion: Absatzmarketing — Produktivität — Haftungsrisiken — Serviceintensität — Outsourcing

    Univ.-Prof. Dr. Anton Meyer Dipl.-Kfm. Christian Blümelhuber (auth.) Univ.-Prof. Dr. Hans Corsten Univ.-Prof. Dr. Wolfgang Hilke (eds.)

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