دانلود کتاب Storytelling: Branding in Practice

Name: Storytelling: Branding in Practice
Availability: InStock
Author: Klaus Fog
ISBN: 9783540235019, 9783540271161

by Klaus Fog, Christian Budtz, Baris Yakaboylu (auth.)

عنوان فارسی: داستان سرایی : نام تجاری در تمرین
ناشر: Springer Berlin Heidelberg
سال: 2005
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): Jointly pu
شابک: 9783540235019, 9783540271161
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 7.00 مگابایت

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جزییات کتاب

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

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درباره نویسنده

کلاوس اوگنتالر (به آلمانی: Klaus Augenthaler) (زادهٔ ۲۶ سپتامبر ۱۹۵۷ - فورستنزل، باواریا) بازیکن اسبق فوتبال آلمانی است.وی مربیگری فوتبال هم کرده است.