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Klaus Fog Christian Budtz Philip Munch Stephen Blanchette (auth.)
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دانلود کتاب Storytelling: Branding in Practice
by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette (auth.)|
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عنوان فارسی: داستان سرایی : نام تجاری در تمرین |
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جزییات کتاب
As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.
درباره نویسنده
کلاوس اوگنتالر (به آلمانی: Klaus Augenthaler) (زادهٔ ۲۶ سپتامبر ۱۹۵۷ - فورستنزل، باواریا) بازیکن اسبق فوتبال آلمانی است.وی مربیگری فوتبال هم کرده است. کتاب های مرتبط
Storytelling: Branding in Practice
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette (auth.), 2010 
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