دانلود کتاب Social Responsibilities of the Businessman
by Howard R. Bowen, Jean-Pascal Gond
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عنوان فارسی: مسئولیت های اجتماعی تاجر |
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جزییات کتاب
First published in 1953, Howard R. Bowen'sSocial Responsibilities of the Businessmanwas the first comprehensive discussion of business ethics and social responsibility. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making. Though written in another era, it is regularly and increasingly cited because of its relevance to the current ethical issues of business operations in the United States. Many experts believe it to be the seminal book on corporate social responsibility.This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, who is Howard R. Bowen's eldest son.