دانلود کتاب Global Media Giants

Name: Global Media Giants
Availability: InStock
Author: Benjamin J. Birkinbine
ISBN: 2016001248,9781138927704,9781138927711,97813156823

by Benjamin J. Birkinbine, Rodrigo Gómez, Janet Wasko

عنوان فارسی: غول های رسانه ای جهانی
ناشر: Routledge
سال: 2017
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 510-511
شابک: 2016001248,9781138927704,9781138927711,97813156823
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 5.16 مگابایت

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Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.