دانلود کتاب Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies

Name: Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies
Availability: InStock
Author: Amanda Sikarskie (editor)
ISBN: 0367901285,9780367901288

by Amanda Sikarskie (editor)

عنوان فارسی: قصه گویی در سبک لوکس: مارک ها ، فرهنگ های بصری و فناوری ها
ناشر: Routledge
سال: 2020
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 210-210
شابک: 0367901285,9780367901288
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 6.37 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

کتاب های مرتبط

این کتاب رو مطالعه کردید؟ نظر شما چیست؟

برای ارسال نظر، لطفا وارد شوید.

نظر دهید

Adding comments has been disabled.

نظرات (0)

هنوز نظری داده نشده است. شما اولین باشید!