جزییات کتاب
Organizations of every type struggle to remain relevant in their marketplace. They fail to introduce new products and services at a rate that satisfies their customers. In their search for fresh ideas, organizations often overlook the most significant source of new thought – their employees. Today’s employees are educated and able to see opportunities or solutions to problems. This book describes a process for turning "great ideas" into actionable proposals. This simple, but powerful set of questions have proven to deliver a never-ending stream of inspiration to an organization.