دانلود کتاب Presidential Campaigns in the Age of Social Media: Clinton and Trump

Name: Presidential Campaigns in the Age of Social Media: Clinton and Trump
Availability: InStock
Author: William L. Benoit
ISBN: 9781433168222,9781433168239,9781433168246,97814331

by William L. Benoit, Mark J. Glantz

عنوان فارسی: کمپین های ریاست جمهوری در عصر رسانه های اجتماعی: کلینتون و ترامپ
ناشر: Peter Lang
سال: 2020
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 180
شابک: 9781433168222,9781433168239,9781433168246,97814331
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.06 مگابایت

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This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.