دانلود کتاب Customer Relationship Management

Name: Customer Relationship Management
Availability: InStock
Author: Kristin L. Anderson
ISBN: 0071394125,9780071394123

by Kristin L. Anderson, Carol J. Kerr, Roger A. Formisano

عنوان فارسی: مدیریت ارتباط با مشتری
ناشر: McGraw-Hill Education
سال: 2001
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 164-177
شابک: 0071394125,9780071394123
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.92 مگابایت

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جزییات کتاب

This reader-friendly series is must read for all levels of managersAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.