دانلود کتاب Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace

Name: Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace
Availability: InStock
Author: Sperber, Joshua
ISBN: 2018057741,2019000433,9781498592222,9781498592215

by Sperber, Joshua,

عنوان فارسی: مدیریت مصرف کننده در عصر اینترنت: چگونه مشتریان در محیط کار مدرن مدیر شدند
ناشر: Rowman & Littlefield Publishing (Lexington Books)
سال: 2019
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 0
شابک: 2018057741,2019000433,9781498592222,9781498592215
نوع فایل: EPUB دانلود نرم افزار مطالعه
حجم: 1.22 مگابایت

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Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and—sometimes unwittingly—discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.

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