دانلود کتاب Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
by Amandeep Singh
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عنوان فارسی: تجزیه و تحلیل داده های بزرگ برای بهبود دقت، کارایی و تصمیم گیری در بازاریابی دیجیتال |
دانلود کتاب
جزییات کتاب
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.