دانلود کتاب Television and the Second Screen: Interactive TV in the age of social participation
by James Blake
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عنوان فارسی: تلویزیون و صفحه دوم: تلویزیون تعاملی در عصر مشارکت اجتماعی |
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جزییات کتاب
James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects.
As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift.