دانلود کتاب Marketing and Smart Technologies: Proceedings of ICMarkTech 2020

Name: Marketing and Smart Technologies: Proceedings of ICMarkTech 2020
Availability: InStock
Author: Álvaro Rocha (editor)
ISBN: 9813341823,9789813341821,9789813341838

by Álvaro Rocha (editor), José Luís Reis (editor), Marc K. Peter (editor), Ricardo Cayolla (editor), Sandra Loureiro (editor), Zorica Bogdanović (editor)

عنوان فارسی: بازاریابی و فناوری های هوشمند: مجموعه مقالات ICMarkTech 2020
ناشر: Springer
سال: 2021
ویرایش: 1st ed. 2021
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 829-783
شابک: 9813341823,9789813341821,9789813341838
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 18.32 مگابایت

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جزییات کتاب

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.