دانلود کتاب Customer Avatar: Define Your Ideal Customer Profile
by Richard G. Lewis
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عنوان فارسی: آواتار مشتری: نمایه مشتری ایده آل خود را تعریف کنید |
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جزییات کتاب
How to Create Avatars
What is an avatar? A customer avatar is a tool to optimize your target marketing by helping you define your customer profile.
In "Customer Avatar" you'll discover how to use Facebook's Audience Insights to define your client profile and learn exactly which products to sell and how to sell your product.
Here's what some millionaire marketers and copywriters have to say about this insider secret to writing profitable, persuasive copywriting...
"Our job, as the seller of goods and services, is to get out of our own heads and into the heads of the people that we're selling to."
Franklin Cole, Amazing.com
"Get inside your prospects’ head."
Rich Schefren, Strategic Profits
"Enter the conversation your prospect is having in their mind."
Robert Collier
"My strongest copywriting technique; writing from behind their eyes."
Ray Edwards
"If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.”
Leo Burnett
Who Will Benefit From Reading "CUSTOMER AVATAR"?
Anyone interested in advertising, marketing, copywriting or persuasive techniques in general will learn a great deal. Getting inside your prospect’s head is the secret sauce to making millions of dollars online. It's the common denominator of almost all millionaire marketers. Understand this fundamental concept and you'll have the foundation of all successful businesses.
What Will You Discover From Reading "Customer Avatar"?
You can create targeted marketing campaigns specific to the person you want to attract based on the customer avatar you have created
Make your marketing strategy more efficient
Ensure your ad dollars are invested in the right places
Improve your lead quality and conversions
Use the voice and tone to match your audience
Improve your personal branding to appeal to your target market
Client retention will improve because you know exactly what they want and you can keep on providing it
Discover How to Use Facebook's "Audience Insight" Tool to Uncover The Information You Need to Know About Your Prospects
Find Out Who Your Customers Are
Uncover Your Audience's Characteristics
Define Demographics & Psychographics
Your Audience's Emotions, Values & Vernacular
Learn What is Their Biggest Problem
What Will Make Them Feel Better About Themselves
Examples of Conscious and Unconscious Characteristics
Discover The Biggest Secret in Copywriting
The Powerful Influence of Self Worth
Learn How to Get All The Information You Need
Get Detailed Real-World Case Studies
Learn What You Do With This Information
Find Out Exactly What a Marketing Avatar is
Define Who Your Perfect Customer is
Define and Build Your Customer Profile
Learn Why You Need a Marketing Avatar
How to Segment Your Target Audience
Use FREE Avatars for Internet Marketing, Dieting & Self Improvement
And Much, Much More...
"If You Try to Attract Everybody, Your Business Attracts Nobody."
Your marketing should be laser targeted towards your perfect customer not a hit-n-miss or 'shotgun' marketing campaign which will quickly burn up a lot of money and wastes a lot of your time and resources.
People Who Read This Book:
"This is like an Internet Marketer's Handbook for Customer Profiling."
Elton Kuah, Enrich Social Media.
“Richard's book is on how we as marketers are telling our story to the wrong audience many or most of the time... and how to correct this costly and frustrating mistake by knowing your ideal customer "avatar" or "buyer persona".
Robert Vincent Blake, Marketer, Content Strategist
Tags: Customer Avatar, Customer Profile, Marketing Avatar