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Vaughan Evans
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دانلود کتاب Key Strategy Tools: 88 Tools for Every Manager to Build a Winning Strategy
by Vaughan Evans|
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عنوان فارسی: ابزارهای کلیدی استراتژی: 88 ابزار برای هر مدیر برای ایجاد یک استراتژی برنده |
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جزییات کتاب
Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business. Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porter’s Five Forces or Kim and Mauborgne’s Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions. And this updated second edition introduces you to recent leading strategic thinking such as Markides’s Fast Second, McGrath’s Discovery-driven Growth, Blank and Ries’s Lean Start-ups and Martin’s Integrative Thinking. The book describes each tool succinctly and guides you on how and when to apply them –and when to be wary.
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