دانلود کتاب Riding the Black Ship: Japan and Tokyo Disneyland

Name: Riding the Black Ship: Japan and Tokyo Disneyland
Availability: InStock
Author: Aviad E. Raz
ISBN: 0674768949,9780674768949

by Aviad E. Raz

عنوان فارسی: سوار بر کشتی سیاه: ژاپن و توکیو دیزنی لند
ناشر: Harvard University Press
سال: 1999
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 264-262
شابک: 0674768949,9780674768949
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 18.86 مگابایت

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In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the company manual. By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that it is much more an example of successful importation, adaptation, and domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated America showcased by and for the Japanese. It is an America with a Japanese meaning.

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