دانلود کتاب A Japanese Advertising Agency: An Anthropology of Media and Markets

Name: A Japanese Advertising Agency: An Anthropology of Media and Markets
Availability: InStock
Author: Brian Moeran
ISBN: 0700703314,9780700703319

by Brian Moeran

عنوان فارسی: آژانس تبلیغاتی ژاپنی: انسان شناسی رسانه ها و بازارها
ناشر: Routledge
سال: 1996
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 336-351
شابک: 0700703314,9780700703319
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 7.14 مگابایت

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جزییات کتاب

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

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