دانلود کتاب Online Influence: Boost your results with proven behavioral science

How do you turn visitors into buyers? And dropouts into sign-ups?
Cleverly applying behavioral psychology will massively increase the results of your website, app, or online campaign. Psychologist and web designer Joris Groen and persuasion guru Bas Wouters explain in detail what works and what doesn't - and why.

In this book, you will find specific and easily applicable guidelines, based on 40 years of practical experience and the insights of today's most important behavioral scientists, such as Fogg, Cialdini and Kahneman.

With more than 40 real-life success cases and over 150 illustrations of dos and don'ts, this is the most complete and practical guide to designing and improving your online customer journey.

Do you want to sell more, generate more leads and more registrations every year, just like top websites Netflix, Amazon and KLM?Because they test a lot, they know how we make choices, so that their website yields more. But... they prefer to keep those discoveries a secret.In this book we will tell you what these secrets are and how you can apply them in an ethical way yourself.

Do you want to know how simply changing a title increased sales by 1000%? Do you want to know how Bol.com (Dutch Amazon) increased the number of submitted reviews by 400% with a simple change? And do you want to know how you can apply this directly to your own online environment without major investments? Then don't miss this book and start boosting your online results immediately.