دانلود کتاب I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta
by David Greising
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عنوان فارسی: من دوست دارم دنیا یک کوکاکولا بخرد: زندگی و رهبری روبرتو گویزوئتا |
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جزییات کتاب
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.