دانلود کتاب Marketing for Hospitality and Tourism, Global Edition

Name: Marketing for Hospitality and Tourism, Global Edition
Availability: InStock
Author: Philip Kotler
ISBN: 9780135209844,1292363517,9781292363516,97812923635

by Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu

عنوان فارسی: بازاریابی برای هتلداری و گردشگری، نسخه جهانی
ناشر: Pearson
سال: 2021
ویرایش: 8
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 688-688
شابک: 9780135209844,1292363517,9781292363516,97812923635
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 25.38 مگابایت

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جزییات کتاب

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

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