دانلود کتاب The Rise and Fall of Mass Communication

Name: The Rise and Fall of Mass Communication
Availability: InStock
Author: William L. Benoit
ISBN: 1433164264,9781433164262

by William L. Benoit, Andrew C. Billings

عنوان فارسی: ظهور و سقوط ارتباطات جمعی
ناشر: Peter Lang Inc., International Academic Publishers
سال: 2020
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 172-186
شابک: 1433164264,9781433164262
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 9.68 مگابایت

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جزییات کتاب

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1–2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.