دانلود کتاب Marketing and Feminism: Current issues and research

Name: Marketing and Feminism: Current issues and research
Availability: InStock
Author: Miriam Catterall (editor)
ISBN: 9780415219730,0415219728,0415219736,9781136352775

by Miriam Catterall (editor), Pauline Maclaran (editor), Lorna Stevens (editor)

عنوان فارسی: بازاریابی و فمینیسم: مسائل و تحقیقات جاری
ناشر: Routledge
سال: 2000
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 304-297
شابک: 9780415219730,0415219728,0415219736,9781136352775
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 54.38 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption* women and marketing in Socialist economies* women and advertising * ecofeminism and marketing* gender, marketing and cultural diversity* marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.