دانلود کتاب The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s

Name: The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s
Availability: InStock
Author: Rahima Schwenkbeck
ISBN: 3030883531,9783030883539

by Rahima Schwenkbeck

عنوان فارسی: تجارت بازاریابی، کارآفرینی و معماری جوامع اشتراکی در دهه های 1960 و 1970
ناشر: Palgrave Macmillan
سال: 2021
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 348-338
شابک: 3030883531,9783030883539
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.06 مگابایت

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جزییات کتاب

This book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970s―Soul City, Stelle and Twin Oaks―with an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was heading―often underpinned by concerns over racism, sexism, the environment, and capitalism―and decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism.

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