دانلود کتاب Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales

Name: Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales
Availability: InStock
Author: Benny B. Briesemeister
ISBN: 3658351845,9783658351847

by Benny B. Briesemeister, Werner Klaus Selmer

عنوان فارسی: بازاریابی عصبی در تجارت: شناسایی محرک های خرید ضمنی و استفاده از آنها برای فروش
ناشر: Springer
سال: 2022
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 148-143
شابک: 3658351845,9783658351847
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.52 مگابایت

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جزییات کتاب

This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.