دانلود کتاب How To Pivot - What The Research Says: Successful entrepreneurial, business and organisational pivots

How do businesses and organisations make successful pivots?

From the editor of OR Briefings (oxford-review.com) a quick and easy guide to what the research says about making a successful pivot.

A pivot, or pivoting, is a primary method for moving a business in a new direction. In effect, a pivot is a strategic reorientation or adaption, which usually entails:

•Repositioning the direction, aims and goals of the business or organisation.
•Creating and testing a new direction which is fundamentally different from the original one.
•Strategically realigning the business or organisation with current market forces and needs.
•Reorganising structures, systems, production, procedures etc.

There are over 19,500 published research papers looking at organisational / business pivots and what helps to make a successful business pivot.

This easy to understand volume in the “What the Research Says” series looks at what the latest research says about what the following factors contribute to success of a pivot:

•Organisational or business factors
•Human or individual factors
•Environmental factors

Pivots are particularly important in times of rapid or even sudden change, for example, the 2007/8 financial crisis, the 2020 Covid-19 pandemic, etc. During these times businesses need to adapt rapidly to the new world reality or die. It is not, however, just during rapid or sudden upheaval or disruption that pivots become a useful survival strategy for businesses. For many smaller companies and start-ups the pivot is an essential tactic of finding one’s way, working out what the customers want, need and are willing to pay for, and just of the business optimisation process.

A pivot can range from a sudden and unthought through, almost random, change in direction right through to a completely planned out strategy. The question is which type of pivot tends to work best and what are the elements which make the difference?

This fully referenced book looks at what the research says about creating a pivot, including:

•The process of decision-making about pivots
•The problems encountered by pivots
•How to make a successful pivot