دانلود کتاب Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using

Accurately defining your brand voice can be a challenging task. This guide will provide you with a framework that will allow you to create a compelling brand voice that everyone will remember.A great brand voice grabs attention, persuades your audience, builds loyalty, and changes people's thoughts and feelings. However, as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they stand for. It's time for businesses to take full advantage of this opportunity and talk to their clients like never before.In Strong Language, international tone of voice expert Chris West walks you through the process of creating a compelling brand voice – and getting everyone to use it from day one. This is the book that will help you create a brand voice that your customers - and your CEO - will listen to.Discover the three levels that every brand voice operates on, and learn step-by-step how to create practical tone of voice guidelines, flex your brand voice for different situations, and get organisational support to create the change you want.Once you define those three levels, you will know what to write and how to say it best. It's time to unleash new waves of creativity.By reading this book, you will learn:How to spot when your brand voice in not working hard enough?How to audit your brand voice to spot the Quick Wins?How to measure the value of updating your brand voice?How language attracts or repels customers?How brand language can de-position rivals?The simple framework that aligns everyone in your business in the new voiceHow to win senior support?How verbal identity integrates with visual identity?How to create a distinctive brand voice that will last forever?And much more...Brand language matters more than ever before, and Chris West’s Strong Language framework will guide you to the breakthrough voice you need to outsmart and outperform your competitors.Strong Language is a unique book with a proven methodology that has been shown time and again to make real, measurable differences to the companies that choose to use it.Order your copy now and redefine your brand voice today.----------------------------------About the Author:CHRIS WEST is the Founding Partner of Verbal Identity, the world’s most successful strategy agency specialising in the power of language. His firm has guided global and national brands, relaunches, and start-ups, from B2B and B2C to tech and luxury and everything in between, including LVMH, BASF, Alphabet’s Moonshot Factory, the John Lewis Partnership, TOMS, and the global skincare growth brand Votary.A multi-award-winning copywriter, Chris also contributes to national newspapers and guest lectures at business schools. Chris lives in Oxford, England, with his wife, twins, and a handful of Siberian Forest cats.