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Jeffrey Peel
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دانلود کتاب CRM: Redefining Customer Relationship Management
by Jeffrey Peel|
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عنوان فارسی: CRM: تعریف جدیدی از مدیریت ارتباط با مشتری |
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جزییات کتاب
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.
درباره نویسنده
جفری وست (انگلیسی: Geoffrey West؛ زادهٔ 1940 (۷۷–۷۸ ساله)) یک دانشمند در زمینه است. کتاب های مرتبط
C.R.M.( Customer Relationship Management ) (Management Pocketbook Ser...
David Alexander, Charles Turner, 2001 
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