دانلود کتاب CRM: Redefining Customer Relationship Management

Name: CRM: Redefining Customer Relationship Management
Availability: InStock
Author: Jeffrey Peel
ISBN: 155558263X, 9781555582630

by Jeffrey Peel

عنوان فارسی: CRM: تعریف جدیدی از مدیریت ارتباط با مشتری
ناشر: Digital Press
سال: 2002
ویرایش: 1st
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 217-217
شابک: 155558263X, 9781555582630
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.00 مگابایت

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جزییات کتاب

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.

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