دانلود کتاب Crisis management for corporate self-defense: how to protect your organization in a crisis-- how to stop a crisis before it starts

Disaster comes in all shapes and sizes. For companies it can be anything from a tainted product, to the unexpected death of a CEO, to vengeful employees. This book explains how to manage a crisis, rather than be its victim. Telling stories of real-life organizational traumas, it demonstrates how to handle any kind of crisis with minimal damage and how to avoid problems in the first place. Readers should learn to: establish a crisis response team and action plan quickly; use public relations techniques to work with the media; prevent small problems from mushrooming into horrors; handle lawsuits promptly; enhance safety and security in the workplace; and institute good management practices to keep avoidable crises from ever occurring. The book includes advice and tips from experts in public relations, litigation and security.