دانلود کتاب Re-Thinking Retail in the Digital Era

Retailing around the world is undergoing huge change, and as a result, the sector is experiencing some of the most interesting and challenging times in its history. The most profound shift is the rise of the Internet economy and the digitally-enabled consumer. This book provides expert analyses of the modern retail sector and argues that retailers should not simply act differently in response to this shift, but they should also think differently and even challenge the organisational and cultural structures on which they have been traditionally built. Written by one of the leading consultancy firms in the retail sector, each expert in this book examines the fundamental changes brought about by the digital consumer and the related shifts in the retail sector, and offers practical and pragmatic advice, thus making it essential reading for retail executives.ReviewIn an increasingly global and complex world, Elix-IRR have managed to clarify how retail is being transformed by the digital revolution and given business leaders a framework to make sense of it all and plan for action. --Andy Rubin, CEO, Pentland Brands plcWithin an innovative and very clear framework, this book provides well-informed and thoughtful accounts of digital impacts on retail strategy and implementation. It is a must-read for retail executives and students alike! --Peter J McGoldrick, Professor of Retailing, Manchester Business SchoolAbout the AuthorBrian Kalms is a Partner at strategy consulting firm Elix-IRR and leads its Retail Practice.