Content: Preface Acknowledgements Organizing committee Training and education Information Seeking Behaviour (ISB) among postgraduate students in Universiti Teknologi MARA, Malaysia N.'H. Che Ahmat,W.N.B.Wan Kamarudin, R. Abdul Aziz & S.M. Radzi Basic western cuisine modular system and students' psychomotor performance: A case of Malaysia community colleges A.R. Reezlin, H. Ishak, M.S. Mohd Zahari &A. Inoormaziah The relationship between career development learning, workplace experience and employability among UiTM hospitality graduates H.F. Ariffin & H. Saedahtinnur Strategies in embedding hospitality students employability skills and employability level F. Mohd Napiah, M.I. Zulkifly, M.R. Jamaluddin & M.H. Mohd Hanafiah Career decision making among hospitality undergraduates in UiTM Shah Alam and Puncak Alam N. Putit, R. Atlas, H. Hanan, K. Ramie, L. Lua & R. Abd. Rahim Training and education of OSH practices in managing man-machine safety of food manufacturing firms in Malaysia M. Saad, M.S. Md. Sharif, P.S. Toh & E. Breukelman An overview of management training program in Malaysia hospitality organizations: A dual perspective A.B. Noor Diyana & N. Sumarjan Postgraduate's thesis accomplishment: Issues on its attributable A.H. Hamizad, M.S. Mohd Zahari, M.N. Shuhirdy & N.M. Shahril Organization and management Achieving corporate social responsibility based on HR: Porto Marina Resort, Egypt R.Y. Zoweil & M.G. Montasser The moderating effect of employment type on the relationship between service standards and job performance in 4 and 5-star hotels in Kuala Lumpur, Malaysia N.H. Nazlan & A. Zainal The influence of ethical responsibility initiatives on perceived tour program quality and tour booking intention W. Marchoo & K. Butcher The role of cultural familiarity on customer satisfaction in the context of hotel service failure Trianasari, B. Sparks & K. Butcher Impact of service guarantee on empowerment, employee responsiveness in service recovery and service quality in the Malaysian upscale hotels A. Mohd Shahril, Y. Abdul Aziz, M. Othman & J. Bojei Emotional intelligence and turnover intention: The case of front office frontliners in Kuala Lumpur's 5-star hotels R.I.P. Raja Mustapha,W.A.N.Wan Salman & S.M. Radzi Customer satisfaction towards service quality in the hotel industry in Melaka S.F. Yeo, S.L.F.Wee, M.L. Goh, J.M.S. Lam, S.H. Tan &T.A. Choon Sustainable tourism development practices of MICE venue provider in East Coast Region, Peninsula Malaysia M. Abd Hamid, N. Ismail, Z.I. Mohd Fuza, K.N. Ahmad & K.W. Awang Rail services perceptions and satisfaction of foreigners and its impact on their stay in Malaysia G.C. Saporna & S. Geetha Identifying job satisfaction dimensions among rank and file employees in selected budget hotels as correlates of organizational commitment and turnover intentions G.C. Saporna, S. Geetha & R.A. Claveria Direct financial compensation and future graduates career choice in hotel industry N.A. Ahmad, A. Abdul Aziz, M.S.Y. Kamaruddin, A. Abdul Aziz & M.F.S. Bakhtiar Influential factors effecting fast food consumers' intention to use menu labels in fast food restaurants: A conceptual framework S. Delvarani, M. Othman & H. Ghazali Revenue management practices and restaurant performance: A study on theme restaurants in Klang Valley, Malaysia M.H.I. Noorkhizan, S.M. Radzi, F.S.C. Abdullah &A.A. Azdel Boutique hotel business: A survey on tourist preference to stay at boutique hotels in Georgetown, Penang K.M. Ng & J.S.L. Low Barrier-free dining environment for the visually impaired: A case study of restaurant in Taichung, Taiwan W.-C. Chung & C-C. Lue Important Hong Kong shopping mall characteristics as perceived by tourists V.C.S. Heung & D. Kucukusta Occupancy improvement in serviced apartments: Customer profiling L.N. Fukey Hypermarket fresh foods' attributes toward customer satisfaction M.F.S. Bakhtiar, M.S. Mohd Zahari, A.R. Azhar & M.S.Y. Kamaruddin Case study: Measuring service quality of homestay in Malacca using SERVQUAL matrix A.F. Mohd Khodri A clustering study of operational efficiency for international tourist hotels in Taiwan Y.H. Kuo, H.N. Jiang, Y.Z. Hung, F.Y. Su &Y.Z. Lee Organizational citizenship behavior of hotel employees: Investigating the impact of organizational justice M.A. Hemdi, M.A. Razali, N.R. Nik Abd Rashid & R. Nordin Global versus local HRM practices in the hospitality industry: The case of Greek luxury hotel managers C. Giousmpasoglou Assessment of service quality dimensions in the fast food restaurants Z. Mohi, H.C.Wu, R.P.S. Raja Abdullah, L.B. Jipiu &A.A. Abd Majid Effects of emotional labor on customer outcomes: Tourists' perspectives L.S. Yiing, Y. Abdul Aziz, S. Md. Samsinar & R. Saleh Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur H. Ismail, S. Amirhonarvari & S.M. Radzi The moderating effect of environmental variables on business strategy and performance of hotels in Batam Island, Indonesia A. Riyadi & S.M. Radzi The impact of perceived commercial hospitality on perceived service fairness and behavioral intentions M. Mohamed & A.A. Mohd Ariffin The impact of food safety practices on organizational performance M. Saad, P.S. Toh, M.A. Mohamed Adil & D.F. Moginon The relationship between occupational culture, organization tenure and occupational commitment of chefs in 4 and 5-star hotels in Kuala Lumpur F.A. Hanan &A. Zainal Innovation The relationship between product innovation and fusion cuisine in food and beverage establishments: A discussion on Turkish cuisine B. Erdem, M. Dogdubay & M. Sarioglan GIS approach in promoting Perlis tourism E.S. Mokhtar, S.M.A.Wahab, N. Zainal & N.A. Yusof Ecotourism planning using remote sensing and GIS: A case study for Marvdasht, Iran M. Ghadiri Masoum, H. Nasiri, A. Hosseini & Y. Rafii The usage of ICT applications in 5 star hotels in Kuala Lumpur, Malaysia A. Abdul Aziz, M.F.S. Bakhtiar, N.'H. Che Ahmat, M.S.Y. Kamaruddin & N.A. Ahmad Food and beverage technology and employees' acceptance in 4 and 5 star hotels in Kuala Lumpur, Malaysia M.S.M. Stamam, M. Nenin, R. Hashim & S.M. Radzi Pitaya powder potential as antioxidant functional ingredient in food products C.T. Chik, S. Bachok, N. Baba, A. Abdullah,W.A.Wan Mustapha & N. Abdullah Proximate compositions and physicochemical characteristic of soybean waste in chicken patty N. Baba, L.B. Jipiu, C.T. Chik & A.F. Amir The potential of nanotechnology application in improving bioactivity of Malaysian plants A. Norhidayah, A. Noriham & M. Rusop Marketing Customer relationship management in small and medium sized hotels S. Feiz, Z. Khalifah &A.R. Ghotbabadi Branding Kuching City as health tourism destination S.M. Abdul Hamid & N. Putit Creating new dimension in marketing new destination in Jordan: Suggested strategy for Aqaba region J.H. El-Harami Tourism representation of Malay myths and traditional values in destination marketing N.A. Razak From drinking to tasting: An exploration amongst Malaysian wine connoisseurs S.J. Dias Determination of food acceptance in restaurants and sensory evaluation laboratory C.T. Chik, S. Bachok & S. Sulaiman The role of price fairness, cleanliness and physical environment on customer retention in family restaurants M.H. Mohd Kamal, N.A. Rahim, N. Husin, R. Che Mat & I. Ismail Relationship between yield management practices and hotel performance: A study on 4 and 5 star hotels in Kuala Lumpur A.A. Khana & S.M. Radzi Measuring customer satisfaction: The case of Kelantan Delights Restaurant W.A.N.Wan Salman, N.M. Sebi, I.R. Othman & R.M. Yahyauddin The mediating effect of service quality on market orientation and business performance relationship of hotels in Klang Valley M.B. Lopez & S.M. Radzi A preliminary study of internal reference prices and purchase intentions in hotels M.T. Zimri @ Zamri, N. Sumarjan & A. Abdul Aziz Islamic hospitality and tourism The expectations of Muslim religious customers in the lodging industry: The case of Turkey I.M. Ozdemir & O. Met Pull and push motivation in Islamic tourism Y.H. Nik Muhammad Naziman, S. Idrus, N.F. Mohd Aznan & R. Musa Detection of non halal ingredient for halal verification in bakery and confectionery in Malaysia S. Bachok, C.T. Chik, A. Arsat, J. Jamil & M. Abd Ghani Muslim guest perception of value towards Syariah concept hotel A. Zulkharnain & A.J. Salamiah Gastronomy Contesting locality and sustainability of food tourism in Taiwan H.A. Su Routine of cooking practices among Malaysian working women M.S.Y. Kamaruddin, S.K.A. Bakar, M.S. Mohd Zahari & M.F.S. Bakhtiar Indigenous food and destination marketing D.F. Moginon, P.S. Toh & Mazni Saad Acculturation, foodways and Malaysian food identity I. Noriza, M.S. Mohd Zahari, M.S. Shazali, M. Rosmaliza & S. Hannita Traditional Food Knowledge (TFK) of Malay festive foods M.S. Md. Sharif, M.S. Mohd Zahari, N. Ishak, R. Muhammad, A. Md. Noor & H. Mohd. Salleh Homestay destination: Assessing destination's food image, tourists' satisfaction and tourists' revisit intention H.F. Talhah & R. Hashim International tourist acceptance of Sabah's gastronomy product A.M. Noor, M.R. Remeli & M.H. Mohd Hanafiah Are gastronomic products important to Malaysian tour operators? M.Y. Nuraisyah, M.S. Mohd Zahari, A. Inoormaziah & O. Zulhan Displacement: Orang Asli socio-culture and food practices N.M. Shahril, M.S. Mohd Zahari, A.H. Hamizad & M.N. Shuhirdy Ramadan bazaar, international tourists' attraction and disseminating information behaviour A.K. Noor Ibtisam, M.S. Mohd Zahari, S.M. Radzi & S. Izni Gastronomy in Malay feasts: Sociological changes and modernization M.R. Alina Shuhaida, M.S. Mohd Zahari, A. Roslina, M. Rosmaliza & M. Aishah@Eshah Current trend Impact of information exchange of e-Word-of-Mouth towards intention to purchase A.N. Zamzuri, M.S. Mohd Zahari & S.M. Radzi Visitors' preferences on travel website content N. Mohd Akhuan, F. Fazil & S.S. Abdul Hamid User reluctance to post online recommendation: A Brunei case study D.I.N.F. Pengiran-Kahar Teenagers' involvement in the night club: A case study of Langkawi Island A.M. Sultana, A.S. Lazim & M.M. Akonb Social Network Sites (SNS) as purchase intention predictor for foodservice marketing on students with access to internet A.S. Jais & P.S. Toh E-payments: How Malaysian restaurant operators and customer respond? S. Zurena @ Rena & M.S. Mohd Zahari Tourism Tourist stimulus to attend Penang International Dragon Boat Festival M.H. Mohd Hanafiah, N.I. Ismail & N.N. Mohamad Heritage tourism management in theWorld Heritage Sites, Malaysia: Legal and planning issues S.S. Sulaiman, N. Yahaya & R. Md. Khalid Customer experience study on Tidal Bore Festival Sri Aman, Sarawak 2011 R. Atlas & N. Putit Local community participation in sustainable tourism planning of Malaysian protected areas A. Abdul Gani, K.W. Awang, Z. Samdin &A. Mohd An exploratory study on the determinants of repeat visitation to Melaka among Melaka's university students S.L.F.Wee, M. Tan, K.P. Tan, S.F. Yeo &V.Woo Product development and sustainable rural tourism: The case of Kilim Geopark, Langkawi M. Jaafar, A. Marzuki & N. Mohd Bakri Preliminary study on sustainable community development through the homestay programme S. Mohamad Nor, K.W. Awang, N.W. Ismail &A. Radam The cultural observations of volunteers during an amateur international sporting event E.J. Trolan Important attributes that affect tourist's decision to visit Penang as a medical tourism destination K.M. Ng & E.S. Tianhuei The effect of tourism experience on elderly with chronic pain S. Alizadeh-Fard & M.K. Sarpoolaky Destination competitiveness, tourism performance and resident's quality of life Z. Zainuddin, P. Hilmy, A. Ghafar, M.S. Mohd Zahari & S.M. Radzi Environmental protection culture - perspective of tourists in a water-based tourist destination N.'A. Yusof Tourism receipts, education and economic growth in Malaysia C.L. Cheam & C. Ong Soon Medical tourism destination brand positioning model S. Idrus, R. Musa, Y.H. Nik Muhammad Naziman, N.F. Mohd Aznan, A. Yaacob@Othman & N. Mohd Pauzi Strategies for improving leisure spaces position with an emphasis on urban regeneration: A case study of Ghaytarieh neighborhood, Tehran A. Pourahmad, A. Hosseini & H. Nasiri The role of security in development of tourism A. Daneshvarinasab Hot sleeping beauties: Touristic development potential of hot thermal springs inWest Malaysia K.Wagner, N. Salim & B. Mohamed Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia S.E. Tan, Y.A. Aziz, K.W. Awang & S. Zaiton Tourism area life-cycle model and its applicability to lodging development of Langkawi Island, Malaysia N. Hazmi, S.I. Omar & B. Mohamed Impacts of physical development on Malaysia Islands: How island tourism survives? M.F. Sazali, M. Muhibudin & B. Mohamed Malta: A tourism destination to the land of the Goddess L. Lagana The relationship between recreational quality and desert tourism development in Esfahan, Iran S. Tarzaban &A. Zainal Religious tourism: Shiite shrine a powerful tool for regional development for Mashhad City, Iran R.S. Hosseini &A. Zainal Exploring nature based hiking experiences at the Mount Datuk in Malaysia N. Mohd Amin & P. Chhetri Sustainable tourism development and stakeholders' networking: A case study on medical tourism in Malaysia K.M. Azmi & K.W. Awang Assessment of the socio-cultural impacts of ecotourism development in Penang National Park, Malaysia M.M. Huda Farhana, L.K.L. Vivien, M.A.A. Zaman & Z. Noor Aini The image representation of Taiwan: An analysis of a travel guidebook P. Hsieh Stakeholder engagement for sustainable tourism development: A study of local authorities in Malaysia A.K. Siti Nabiha, N.H. Md Saad & R. Mahadi Foreign tourists' perception on the safety and security measures in Kuala Lumpur A.F. Amir, M.N.I. Ismail, M.H. Mohd Hanafiah & N. Baba Strategies for sustainable wetland tourism in Iran and its environmental impact: A case study of AnzaliWetland M. Khoshkam & A. Marzuki A study of international tourists' motivation, satisfaction and behavioral intentions to patronize Malaysian hospitality industry N.C. Musa, M.M. Tajudin & M. Saeed Siddiq Government's role in Malaysian homestay program Y. Yusnita, I. Yahaya, M. Mohd Shaladdin & W.M.A.Wan Abd Aziz The need and opportunity of establishing a tourism information and promotion center in Oltenia under the mountain E. Constanta, E. Constantin, S. Carina & P. Daniela Goal programming model for self-drive tourism route selection: A case study in Langkawi Z. Hashim & W.R. Ismail The obstructions for sustainable tourism development in rural areas M.S.M. Aslam, K.W. Awang, Z. Samdin & N. Othman Neighbouring countries tourism demand implication on Malaysia's tourism exports A. Roslan, Mohd A.A. Bakar & Y.H. Aw A synchronic investigation of the significance of foreign languages for the tourism trade in Malaysia S.H. Chan, A.N. Abdullah & S. Rafik-Galea Tourist friendly destination concept: Analysis in macro level perspectives A.N.A. Anuar, H. Ahmad, H. Jusoh & M.Y. Hussain Author index