دانلود کتاب NeuroInvesting: build a new investing brain

Praise for NeuroInvesting

"NeuroInvesting boldly breaks new and critically important ground in the fields of investor psychology and strategy. By combining cutting-edge neuroscience with a deep understanding of the mind of the investor, Wai-Yee Chen insightfully probes the nuances of how to effectively create winning portfolios. NeuroInvesting represents a major advance in practical investment psychology and strategic decision-making, as well as significantly developing the application of neuroscience to enhanced self-control and awareness. Reading and reflecting upon this work of Wai-Yee Chen will significantly enhance any investor's ability to trade with confidence, intelligence, and perhaps most importantly, wisdom."
—Jeffrey M. Schwartz, MD, Research Psychiatrist University of California, Los Angeles author of You Are Not Your Brain and The Mind & The Brain

"NeuroInvesting presents some interesting ideas that most traders and investors will not have considered. You can take a test to determine your dominant personality traits and then learn 1) where your weaknesses are as an investor and 2) how your brain contributes to those tendencies. Plus, the book is full of interesting ideas such as 'avoid a big meal of steak and wine during a bear market.' If you want to step outside of the box and explore how your brain works, then you will probably enjoy this book."
—Van Tharp, PhD, author of Trading Beyond the Matrix

"This thought-provoking and adroit book provides a masterful synthesis of many fields of research. Wai-Yee Chen cogently weaves together relevant areas of neuroscience, psychology, and investing to provide an illuminating analysis of investment related to the economy. A great read!"
—John B. Arden, PhD, author of Rewire Your Brain: Think Your Way to a Better Life

"This is a remarkable book. Wai-Yee Chen shows how neuroscience promises further to advance our knowledge of financial markets by identifying the neural processes that motivate investors' decisions. In particular, the book examines the brain's role in minimising threat and increasing reward. The result is a very enjoyable and easy-to-read insight into how the behaviour of large groups of consumers or investors can and does impact financial markets. This book should be required reading, not only for those involved in financial investment, but also for all those who have to make business decisions."
—Colin Wallace, PhD The Center for Applied Neuroscience

"It is hard to overcome your psychological biases . . . so don't! Use them to your benefit. NeuroInvesting shows you how to understand your own personality traits and then invest with a style that is consistent. Brilliant!"
—John Nofsinger, PhD author of The Psychology of Investing