جزییات کتاب
Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business. With clear language and a sense of humor, Karrh guides readers step by step to create: A message that is memorable, interesting to buyers, and built to shareA growing set of messengers who include your story in their everyday conversationsManagement habits that build consistency and scale Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably—without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement.Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations.
درباره نویسنده
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جیمز یوجین کری بازیگر و کمدین کانادایی-آمریکایی است. او برای سبک نقشآفرینی بزنبکوب و پرانرژی که ایفا کرده معروف است. کری نخستین بار در سال ۱۹۹۰، پس از مدتی بازی در مجموعهٔ تلویزیونی طنز آمریکایی رنگهای زنده (۱۹۹۰–۱۹۹۴)، شناخته شد. سپس برای ایفای نقش در فیلمهای ایس ونچورا: کارآگاه حیوانات، ماسک و احمق و احمقتر به شهرت دست یافت. او سپس در ایس ونچورا: هنگامی که طبیعت فرا میخواند، بتمن برای همیشه و دروغگو دروغگو (۱۹۹۷) ایفای نقش کرد.