دانلود کتاب The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too

Name: The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too
Availability: InStock
Author: Mike OToole
ISBN: 9781728209272

by Mike OToole, Hugh Kennedy

عنوان فارسی: نامتعارف ها: چگونه شرکت های شورشی بازارها، قلب ها و ذهن ها را تغییر می دهند-و چگونه شما هم می توانید
ناشر: Sourcebooks
سال: 2019
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 0
شابک: 9781728209272
نوع فایل: EPUB دانلود نرم افزار مطالعه
حجم: 1.04 مگابایت

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What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!