دانلود کتاب Open and Closed Innovation: Different Cultures for Different Strategies

Name: Open and Closed Innovation: Different Cultures for Different Strategies
Availability: InStock
Author: Philipp Herzog (auth.)
ISBN: 9783834926869, 9783834961655

by Philipp Herzog (auth.)

عنوان فارسی: باز و بسته نوآوری: فرهنگ های مختلف برای استراتژی های مختلف
ناشر: Gabler Verlag
سال: 2011
ویرایش: 2
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 265-279
شابک: 9783834926869, 9783834961655
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

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جزییات کتاب

Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implementation success. Philipp Herzog develops a theoretical framework focusing on differences between Closed and Open Innovation cultures (e.g. NIH syndrome). Based on a multi-respondent survey among R&D employees in the chemical industry, he provides empirical evidence for many of the hypothesized differences in innovation culture. The 2nd revised edition has been completely reviewed and updated.

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