دانلود کتاب Digital Business Models in Sport
by Mateusz Tomanek, Wojciech Cieśliński, Michał Polasik
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عنوان فارسی: مدل های کسب و کار دیجیتال در ورزش |
دانلود کتاب
جزییات کتاب
The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarizes current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era.
This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry.