دانلود کتاب On Message: Communicating the Campaign

Name: On Message: Communicating the Campaign
Availability: InStock
Author: Pippa Norris
ISBN: 1446233529,9781446233528

by Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A Semetko

عنوان فارسی: در پیام: ارتباط با کمپین
ناشر: SAGE
سال: 1999
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 224
شابک: 1446233529,9781446233528
نوع فایل: EPUB دانلود نرم افزار مطالعه
حجم: 2.32 مگابایت

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جزییات کتاب

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.