دانلود کتاب Customer Knowledge Management: People, Processes, and Technology

Name: Customer Knowledge Management: People, Processes, and Technology
Availability: InStock
Author: Kimberly Janson
ISBN: 1605662585, 9781605662589

by Kimberly Janson

عنوان فارسی: مدیریت دانش مشتری: مردم، فرآیندها و فناوری
ناشر: Information Science Reference
سال: 2008
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 385-387
شابک: 1605662585, 9781605662589
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 9.00 مگابایت

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جزییات کتاب

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

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